Mission

Our mission is to create incomparable products that equip and inspire women to succeed.

Vision

Our vision is to be a company that empowers women to believe in their dreams and to achieve what sometimes feels impossible.

Values That Guide Us

  • EMPOWERMENT: When women help other women win, we all RISE.
  • LIBERTY: The cycle of poverty will be disrupted when women are equipped to compete and win in the job market, and can become financially free.
  • EQUALITY: ALL women deserve equal pay for equal work; equal opportunity and rights.
  • INCLUSION: We value diversity because diversity is normal.
  • GIVING: A woman is at her best when she is actively contributing her unique talents and strengths, experiences and perspectives.
  • GROWTH: A woman can learn confidence, achieve self-assuredness, and find her voice by taking action. Fear is an opportunity to grow.
  • DETERMINATION: When a woman gets knocked down she must stand up, dream bigger and work harder ’til she achieves what she wants.